South San Antonio Chamber adopts new name to reflect regional strategy

The organization's focus has expanded to include strategic objectives like advocating for infrastructure improvements and initiatives that enhance workforce development.

 By W. Scott Bailey  –  Senior Reporter, San Antonio Business Journal
Feb 14, 2022, 3:21pm EST


The South San Antonio Chamber of Commerce, which has played a key role in the ongoing economic growth occurring in a sector of the city once long neglected, has rebranded as the South Texas Business Partnership.
The name change reflects the group's larger strategic effort to position both South San Antonio and the South Texas region as a prime landing spot for new investment.

“It was the right time for us to align our identity with the needs of the state’s southern region,” said Al Arreola, president and CEO of the South Texas Business Partnership, or SoTx. “After speaking with our regional partners, we saw an opportunity for greater collaboration and unified advocacy."

Arreola said the group will continue to advocate for San Antonio and especially the city's South Side, which will remain its home base. But it's taking on a larger role as a regional player in an area Arreola said has become an "economic development engine on par with any other area around the state.” 

The retooled organization will continue to focus on leadership development and expanding access to resources. It will also engage in key issues that address responsible growth and work to foster more widespread collaboration.

Along with the new name, the organization's focus has expanded to include three strategic objectives it considers critical steps needed to galvanize regional engagement and investment. They include advocating for infrastructure improvements and initiatives that enhance workforce development, as well as supporting regional talent and business recruitment and retention efforts.

“The evolution of the South Texas Business Partnership came to us at a time when we knew our services were greatly needed by members and nonmembers, yet many did not think to come to us for help,” said Connie Gonzalez, who will chair the SoTx Board of Directors. “This rebrand better represents our role, successfully captures the positive impact of our industry, positions us to maximize opportunities, and helps us attract the next generation of leaders, visionaries and businesses — not only in San Antonio, but in the entire South Texas region.”